UII UPDATE 500 | JUNE 2026
Intelligence Update

Hourly-matched net-zero by 2030 was an unrealistic Holy Grail

10 Jun 2026
8 min read

Reducing emissions is important, but net-zero commitments are often unrealistic. If those ambitions are scaled back, what sustainability goals will remain?

Large operators, including Google, Meta, AWS, Iron Mountain and Microsoft, claim to match the energy they use each year with energy attribute certificates (EACs). Many more operators have promised to achieve 100% carbon-free or renewable energy consumption through EAC matching by 2030.

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