In any market, fewer sellers or providers typically results in less choice for buyers. Where the number of sellers is very low this could, theoretically, lead to exploitation, through higher prices or lower-quality goods and services — with buyers having no choice but to accept such terms.
Three hyperscale cloud providers — Amazon Web Services, Google Cloud and Microsoft Azure — have become dominant throughout most of the world. This has triggered investigations by some governments to check that limited competition is not impacting customers.
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