UII UPDATE 133 | Q1 2022
Intelligence Update

Cloud price increases damage trust

In general, the prices of cloud services either remain level or decrease. There are occasional price increases, but these are typically restricted to specific features; blanket price increases across product families are rare.

Price cuts are often the result of improved operating efficiencies. Through automation, slicker processes, Moore’s law improvements in hardware and economies of scale, cloud providers can squeeze their costs and pass savings on to their customers (see Cloud generations drive down prices).

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