UII UPDATE 440 | DECEMBER 2025
Intelligence Update

AI in data: sorting reality from hallucination

Many people do not use the term artificial intelligence correctly: vendors, investors, and even some operators label everything from basic automation scripts to deep learning controllers as AI. This inflation of the term has commercial and strategic motives. AI branding helps attract funding, creates differentiation in the market, and positions traditional analytics as cutting-edge solutions.

However, this broad usage also breeds confusion and skepticism. Data center operators, uncertain about the level of autonomy or risk they face, often hesitate to implement even safe, deterministic systems.

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